You might remember Claudio Milano from this website I created almost five years ago. I had about five hours to improve upon this and this, both fine examples of elite posters in a tanning salon, in the 1980’s. Since the target demographic was women making over 250k per year, it had to look classy, but not stuffy, and seductive, but not trashy. I thought it was a good idea to leave the woman’s face out of it to force any catty readers to focus on the dress, and not who was wearing it. The ad positions the reader underneath an umbrella, and on the beach. Appearing in the July/August issue of Ocean Drive Magazine.