The client had a fascination with the front door and wanted it to play the starring role. I developed a concept that was centralized around the door and the perspective experienced when coming around the corner, after exiting the elevator. The most difficult part of this was adding life and warmth to a door, without using people. Before I knew it, I had created a “haunted house”-like interface. A less difficult task was creating a completely flash-driven website for the middle/older demographic, and respecting the limitations of simple, slow transitions.