The previous site was not designed by me, and never really projected the kind of professionalism that I always thought it should have. With the opportunity to graphically enhance the site, for more than 50,000 members, I was also provided with the opportunity to increase usability, and make the most accessed member areas easier to get to, and more obvious as to where you are in the website. The green circle with the arrow (in the logo) became more pronounced in the new branding strategy, and this shows with the subtle use of the arrow shape incorporated throughout the interface.