Atlanta, Ga. – At GoSmallBiz, the masterminds have been busy developing new tools for small business professionals.

Currently dubbed, “The GoSmallBiz Toolbox,” it is the umbrella brand under which several families of diminutive brands reside. My work on this collection involves the creation of the larger brand by establishing a connection between the maintainance of a small business using items found in a typical toolbox. Encapsulating six similar, yet unique, diminutive brands, the toolbox becomes a launch point for a plethora of new & pre-existing premium services.

I created this site displaying all of the various applications, each identifiable by a colored toolbox. Together, they all form a cohesive family. Along with the sales site for the Toolbox, are the individual, colorized interfaces for each of the applications.

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