Provided conceptual work, proof-of-concept and final deliverables.

Provided both conceptual work and proofs-of-concept actionscript. Project carried out in-house.

My idea for the first version (2006) was to make the site as logical and uncomplicated as the iPod – a product that simplified it’s own industry. All band content is dynamically pulled from files that the client may edit. For the most part, this was a successful attempt at creating a website without your “typical” navigation. The first version of the website has been archived here.

For the second version (2009), we expanded to a WordPress-powered website, and left all of the animation within the header. It displays a 2D animation that could be easily mistaken for 3D. In addition to the new site, a new logotype for Windmark Records was created.

They didn’t have a lot of content, but wanted to appear “full” on the website, as opposed to empty. This was achieved by having the three major sections each occupy a third of the white space, and when in use, fill up the entire area, so that the entire real estate of the screen is participating.

The previous site was not designed by me, and never really projected the kind of professionalism that I always thought it should have. With the opportunity to graphically enhance the site, for more than 50,000 members, I was also provided with the opportunity to increase usability, and make the most accessed member areas easier to get to, and more obvious as to where you are in the website. The green circle with the arrow (in the logo) became more pronounced in the new branding strategy, and this shows with the subtle use of the arrow shape incorporated throughout the interface.

I used a lot of textures and fabrics to depict a diverse story to the viewer. I created the identity for the restaurant almost by accident. It was a final solution that I provided just to supplement the existing ideas, and the fact that each letter was individualistic carried the theme that all artists are different and unique.

Without the freedom to drastically change the pre-existing design, I lightened the whole interface to make the website appear more approachable, and extended the width of the interface to fill a 1024×768 resolution.  I gave “life” to new vegetables, to the left and right of the main area.  I also animated the items on the menus.   More importantly, I transferred the existing ColdFusion backend into that of a WordPress-driven interface, ultimately giving the client more control over their own content. This is a great example of a project with a over-opinionated client, where I had to sacrifice things that I felt should be done, in the interest of satisfying the client.

I created a three-dimensional piano-like interface to create a depth and sophistication. The perception of large, moving parts gives the company image a solid presence. Each of the major sections functions within a tabbed environment to keep things ultra-clean.

Virginia Beach, Va. – In the base floor of the Ramada Inn on the Oceanfront resides a gem among stones. This is Mahi Mah’s, a seafood restaurant that is much more exquisite than one would think from the outside. Continually rated as the best in the beach, Mahi Mah’s updates their menus twice a year and continues to grow their marketing arsenal with merchandise, local’s cards and an interactive band schedule. This is a great example of a website I’ve done that has lasted the test of time, and still looks fresh after seven years online.

There was also a second version of the Mahi Mah’s website, created seven years after the first. The homepage is comprised of hot spots for the most viewed sections of the website, creating easy access to the content. Once inside, the user has the ability to switch between each section just as easily. Since the entire interface was engineered in flash, I bridged the presentation of non-flash content such as popups and downloadable PDFs to appear seamless to the user. The bold, warm color palette was chosen to best represent Mahi Mah’s eclectic combination of food and entertainment, using the color white only as a garnishment.

Currently dubbed, “The GoSmallBiz Toolbox,” it is the umbrella brand under which several families of diminutive brands reside. My work on this collection involves the creation of the larger brand by establishing a connection between the maintainance of a small business using items found in a typical toolbox. Encapsulating six similar, yet unique, diminutive brands, the toolbox becomes a launch point for a plethora of new & pre-existing premium services.

I created this site displaying all of the various applications, each identifiable by a colored toolbox. Together, they all form a cohesive family. Along with the sales site for the Toolbox, are the individual, colorized interfaces for each of the applications.