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	<title>j.verhine &#187; identity</title>
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	<description>Design Portfolio.</description>
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		<title>localmenus</title>
		<link>http://www.verhine.com/work/localmenus</link>
		<comments>http://www.verhine.com/work/localmenus#comments</comments>
		<pubDate>Wed, 28 Oct 2009 11:58:08 +0000</pubDate>
		<dc:creator>j.verhine</dc:creator>
				<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Selected Projects]]></category>
		<category><![CDATA[identity]]></category>
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		<guid isPermaLink="false">http://www.verhine.com/work/?p=490</guid>
		<description><![CDATA[<br/>Atlanta, Ga. &#8211; Local Menus is a [currently unreleased] web application that I had built with Ruby on Rails for the restaurant industry. I designed and developed all of the frontend materials and coordinated the information architecture of the backend with the rails developer.]]></description>
			<content:encoded><![CDATA[<br/><p><strong>Atlanta, Ga.</strong> &#8211; Local Menus is a [currently unreleased] web application that I had built with Ruby on Rails for the restaurant industry.  I designed and developed all of the frontend materials and coordinated the information architecture of the backend with the rails developer.</p>
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		<title>preventionbenefits</title>
		<link>http://www.verhine.com/work/preventionbenefits</link>
		<comments>http://www.verhine.com/work/preventionbenefits#comments</comments>
		<pubDate>Mon, 16 Mar 2009 12:46:04 +0000</pubDate>
		<dc:creator>j.verhine</dc:creator>
				<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Selected Projects]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[flash]]></category>

		<guid isPermaLink="false">http://www.verhine.com/work/?p=101</guid>
		<description><![CDATA[<br/>Phoenix, AZ &#8211; Prevention Benefits contacted me to establish a presence on the web. They didn&#8217;t have a lot of content, but wanted to appear &#8220;full&#8221; on the website, as opposed to empty. This was achieved by having the three major sections each occupy a third of the white space, and when in use, fill [...]]]></description>
			<content:encoded><![CDATA[<br/><p><strong>Phoenix, AZ</strong> &#8211; Prevention Benefits contacted me to establish a presence on the web.  They didn&#8217;t have a lot of content, but wanted to appear &#8220;full&#8221; on the website, as opposed to empty.  This was achieved by having the three major sections each occupy a third of the white space, and when in use, fill up the entire area, so that the entire real estate of the screen is participating.  </p>
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		<title>hybridconversions</title>
		<link>http://www.verhine.com/work/hybridconversions</link>
		<comments>http://www.verhine.com/work/hybridconversions#comments</comments>
		<pubDate>Thu, 11 Sep 2008 03:40:12 +0000</pubDate>
		<dc:creator>j.verhine</dc:creator>
				<category><![CDATA[Selected Projects]]></category>
		<category><![CDATA[identity]]></category>
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		<category><![CDATA[xhtml/css]]></category>

		<guid isPermaLink="false">http://www.verhine.com/work/?p=103</guid>
		<description><![CDATA[<br/>Atlanta, Ga. &#8211; Hybrid Conversions is a bright company outside of Atlanta doing some amazing things with hybrid technologies. They sell kits to turn your existing car into a hydrogen-producing machine. They needed to stand above their competition, and this was done by giving them an incredibly simple, but powerful brand.]]></description>
			<content:encoded><![CDATA[<br/><p><strong>Atlanta, Ga.</strong> &#8211; Hybrid Conversions is a bright company outside of Atlanta doing some amazing things with hybrid technologies.  They sell kits to turn your existing car into a hydrogen-producing machine.  They needed to stand above their competition, and this was done by giving them an incredibly simple, but powerful brand.  </p>
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		<title>artistry</title>
		<link>http://www.verhine.com/work/artistry</link>
		<comments>http://www.verhine.com/work/artistry#comments</comments>
		<pubDate>Mon, 10 Mar 2008 20:50:07 +0000</pubDate>
		<dc:creator>j.verhine</dc:creator>
				<category><![CDATA[identity]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[xhtml/css]]></category>

		<guid isPermaLink="false">http://www.verhine.com/work/?p=107</guid>
		<description><![CDATA[<br/>Atlanta, Ga. &#8211; Artistry was a new restaurant concept that came to Atlanta in 2008, and they spoke with me about carrying the creative spirit of the interior onto the web. I used a lot of textures and fabrics to depict a diverse story to the viewer. I created the identity for the restaurant almost [...]]]></description>
			<content:encoded><![CDATA[<br/><p><strong>Atlanta, Ga.</strong> &#8211; Artistry was a new restaurant concept that came to Atlanta in 2008, and they spoke with me about carrying the creative spirit of the interior onto the web.  I used a lot of textures and fabrics to depict a diverse story to the viewer.  I created the identity for the restaurant almost by accident.  It was a final solution that I provided just to supplement the existing ideas, and the fact that each letter was individualistic carried the theme that all artists are different and unique.</p>
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		<title>rochelle</title>
		<link>http://www.verhine.com/work/rochelle</link>
		<comments>http://www.verhine.com/work/rochelle#comments</comments>
		<pubDate>Sun, 04 Nov 2007 22:43:17 +0000</pubDate>
		<dc:creator>j.verhine</dc:creator>
				<category><![CDATA[Freelance]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[xhtml/css]]></category>

		<guid isPermaLink="false">http://www.verhine.com/work/?p=75</guid>
		<description><![CDATA[<br/>Atlanta, Ga. &#8211; Both of the creators of Rochelle Nicole Magazine came to me in search of a strong, feminine lifestyle magazine. It was important that it archived a monthly barrage of new articles, so WordPress was manipulated to provide a solid platform for these publishers.]]></description>
			<content:encoded><![CDATA[<br/><p><strong>Atlanta, Ga.</strong> &#8211; Both of the creators of Rochelle Nicole Magazine came to me in search of a strong, feminine lifestyle magazine.  It was important that it archived a monthly barrage of new articles, so <a href="http://www.wordpress.org" target="_blank">WordPress</a> was manipulated to provide a solid platform for these publishers.</p>
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		<title>gsb_toolbox</title>
		<link>http://www.verhine.com/work/gsb_toolbox</link>
		<comments>http://www.verhine.com/work/gsb_toolbox#comments</comments>
		<pubDate>Tue, 14 Nov 2006 02:36:11 +0000</pubDate>
		<dc:creator>j.verhine</dc:creator>
				<category><![CDATA[GoSmallBiz.com]]></category>
		<category><![CDATA[Selected Projects]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[flash]]></category>

		<guid isPermaLink="false">http://www.verhine.com/work/?p=64</guid>
		<description><![CDATA[<br/>Atlanta, Ga. &#8211; At GoSmallBiz, the masterminds have been busy developing new tools for small business professionals. Currently dubbed, &#8220;The GoSmallBiz Toolbox,&#8221; it is the umbrella brand under which several families of diminutive brands reside. My work on this collection involves the creation of the larger brand by establishing a connection between the maintainance of [...]]]></description>
			<content:encoded><![CDATA[<br/><p><b>Atlanta, Ga.</b> &#8211; At <a href="http://www.verhine.com/work/index.php?cat=12">GoSmallBiz</a>, the masterminds have been busy developing new tools for small business professionals.</p>
<p>Currently dubbed, &#8220;The GoSmallBiz Toolbox,&#8221; it is the umbrella brand under which several families of diminutive brands reside. My work on this collection involves the creation of the larger brand by establishing a connection between the maintainance of a small business using items found in a typical toolbox.  Encapsulating six similar, yet unique, diminutive brands, the toolbox becomes a launch point for a plethora of new &#038; pre-existing premium services.</p>
<p>I created this site displaying all of the various applications, each identifiable by a colored toolbox.  Together, they all form a cohesive family.  Along with the sales site for the Toolbox, are the individual, colorized interfaces for each of the applications. </p>
]]></content:encoded>
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		<title>pplbizplan</title>
		<link>http://www.verhine.com/work/pplbizplan</link>
		<comments>http://www.verhine.com/work/pplbizplan#comments</comments>
		<pubDate>Tue, 19 Sep 2006 08:08:06 +0000</pubDate>
		<dc:creator>j.verhine</dc:creator>
				<category><![CDATA[Small Business Support Center]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[xhtml/css]]></category>

		<guid isPermaLink="false">http://www.verhine.com/work/?p=48</guid>
		<description><![CDATA[<br/>Atlanta, Ga. &#8211; PPLBizPlan.com is the official home of the Business Plan sector of Pre-Paid Legal Services, Inc. Activator Brochure: Created as a 4-panel, folding brochure for the Small Business to present GoSmallBiz and the Pre-Paid Legal System to potential buyers. Training Guide Booklet: Updating the existing training manual was not difficult to do. As [...]]]></description>
			<content:encoded><![CDATA[<br/><p><strong>Atlanta, Ga.</strong> &#8211; PPLBizPlan.com is the official home of the Business Plan sector of Pre-Paid Legal Services, Inc.</p>
<p><strong>Activator Brochure</strong>: Created as a 4-panel, folding brochure for the Small Business to present GoSmallBiz and the Pre-Paid Legal System to potential buyers.</p>
<p><strong>Training Guide Booklet</strong>: Updating the existing training manual was not difficult to do. As part of my overall scheme to rebrand the Small Business Support Center’s materials with more ethnicity, I designed the front and back covers, including the pages inbetween, with InDesign.</p>
]]></content:encoded>
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		<title>tf_compasslogo</title>
		<link>http://www.verhine.com/work/tf_compasslogo</link>
		<comments>http://www.verhine.com/work/tf_compasslogo#comments</comments>
		<pubDate>Fri, 14 Apr 2006 19:48:09 +0000</pubDate>
		<dc:creator>j.verhine</dc:creator>
				<category><![CDATA[Tarkenton Financial]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.verhine.com/work/?p=24</guid>
		<description><![CDATA[<br/>Atlanta, Ga. &#8211; Compass Financial Tools is a product that we develop in-house at Tarkenton Financial. Designed for use by senior financial advisors, it was created to compete with some of the most powerful finance-related applications specifically dealing with annuities. This brand produces feelings of trust, competency, conservativeness, maturity, and wisdom.]]></description>
			<content:encoded><![CDATA[<br/><p><b>Atlanta, Ga.</b> &#8211; Compass Financial Tools is a product that we develop in-house at Tarkenton Financial.  Designed for use by senior financial advisors, it was created to compete with some of the most powerful finance-related applications specifically dealing with annuities.  This brand produces feelings of trust, competency, conservativeness, maturity, and wisdom.</p>
]]></content:encoded>
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		<title>fantasyfitness</title>
		<link>http://www.verhine.com/work/fantasyfitness</link>
		<comments>http://www.verhine.com/work/fantasyfitness#comments</comments>
		<pubDate>Thu, 30 Jun 2005 20:57:13 +0000</pubDate>
		<dc:creator>j.verhine</dc:creator>
				<category><![CDATA[Freelance]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[flash]]></category>

		<guid isPermaLink="false">http://www.verhine.com/work/?p=36</guid>
		<description><![CDATA[<br/>Atlanta, Ga. &#8211; With Chris&#8217; site, I wanted to make it a little gritty, but still super smooth. I achieved this by using a photo of him for each section, and let the color of his clothing depict the color of the section, too. Not only is it fully-dynamic, it also gets his message across. [...]]]></description>
			<content:encoded><![CDATA[<br/><p><b>Atlanta, Ga.</b> &#8211; With Chris&#8217; site, I wanted to make it a little gritty, but still super smooth.  I achieved this by using a photo of him for each section, and let the color of his clothing depict the color of the section, too.  Not only is it fully-dynamic, it also gets his message across.</p>
<p>This is a great story, actually.  I met Chris through Craig&#8217;s List, because he was looking to use his services (personal training) to receive another service (design) in return.  That inspired me to do the same, from thereon out.  Service-trades are a great way to meet new and exciting people, and it doesn&#8217;t give off the kind of pressure that a client/vendor relationship can have.</p>
<p>It ended up being a good trade, having him train me while in school, because if I didn&#8217;t have him to pressure me into setting time aside, I was too busy and would not have done it myself.</p>
]]></content:encoded>
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		<title>procrastination</title>
		<link>http://www.verhine.com/work/procrastination</link>
		<comments>http://www.verhine.com/work/procrastination#comments</comments>
		<pubDate>Tue, 01 Mar 2005 23:51:17 +0000</pubDate>
		<dc:creator>j.verhine</dc:creator>
				<category><![CDATA[Creative Circus]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.verhine.com/work/?p=16</guid>
		<description><![CDATA[<br/>Creative Circus Student Choice Award: Design, 2005 The purpose of this exercise was to initiate a movement, a revolution, using methods of propaganda. I chose to rely on America&#8217;s favorite childhood characters to wake up the adults to becoming more productive, by way of becoming reluctant to procrastination. This includes three posters, and a daily [...]]]></description>
			<content:encoded><![CDATA[<br/><p><i>Creative Circus Student Choice Award: <b>Design, 2005</b></i></p>
<p>The purpose of this exercise was to initiate a movement, a revolution, using methods of propaganda.  I chose to rely on America&#8217;s favorite childhood characters to wake up the adults to becoming more productive, by way of becoming reluctant to procrastination.  This includes three posters, and a daily scheduler &#8211; both pretty effective deliveries of spreading propaganda.</p>
]]></content:encoded>
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