This fictional packaging is a cool, new take on the traditional 40 oz. bottle – instead, it contains four 10 oz. bottles of Schlitz malt liquor, each themed similar to a 1950′s criminal investigation. The outer packaging was created to emulate the old style that police cameras used to embody when casing murder scenes. The bottle caps represent the lenses on the camera. Every label contains a unique criminal/detective scenario, each one giving a “tip” to criminals. I believe this speaks to the beer buying consumer, and provides a compelling reason to create conversation.

The purpose of this exercise was to initiate a movement, a revolution, using methods of propaganda. I chose to rely on America’s favorite childhood characters to wake up the adults to becoming more productive, by way of becoming reluctant to procrastination. This includes three posters, and a daily scheduler – both pretty effective deliveries of spreading propaganda.

I have extended Philips lighting division by creating a Color Therapy Kit. Sold at both hardware and novelty stores, this kit involves experiencing light for it’s healing properties. It is a wide belief that exposing yourself to colored light can help you, therapeutically. The value is found in the poems on each color’s box, and a small booklet that teaches the consumer what each color is known to do. This product would sell six bulbs in each package, increasing sales of traditional “party” lightbulbs at a rate of 600%.

While listening to the clip, I invisioned boat taxis and caged animals along the bank of a rural asian/indian passageway. I decided to create a japanese takeout box, mimicking the look of an animal cage. Both of the end caps of the box become bowls, and the inner packaging includes the meals in padded boxes to keep them warm. The entire box is all you’d need to throw a picnic for two.

The logo is described as an oriental stool that sees it’s reflection in the water, because in essence, a reflection is the definition of a soulmate. They double as a roman numeral two to emphasize the bond.