I used a lot of textures and fabrics to depict a diverse story to the viewer. I created the identity for the restaurant almost by accident. It was a final solution that I provided just to supplement the existing ideas, and the fact that each letter was individualistic carried the theme that all artists are different and unique.

Designed for use by senior financial advisors, it was created to compete with some of the most powerful finance-related applications specifically dealing with annuities. This brand produces feelings of trust, competency, conservativeness, maturity, and wisdom.

It included a series of full-page advertisements in Senior Marketing magazines, targeting Agents, as well as the fold-out 8-panel mailpiece describing Fran, his history, and the events that have led to the establishment of Tarkenton Financial.

This fictional packaging is a cool, new take on the traditional 40 oz. bottle – instead, it contains four 10 oz. bottles of Schlitz malt liquor, each themed similar to a 1950′s criminal investigation. The outer packaging was created to emulate the old style that police cameras used to embody when casing murder scenes. The bottle caps represent the lenses on the camera. Every label contains a unique criminal/detective scenario, each one giving a “tip” to criminals. I believe this speaks to the beer buying consumer, and provides a compelling reason to create conversation.

The purpose of this exercise was to initiate a movement, a revolution, using methods of propaganda. I chose to rely on America’s favorite childhood characters to wake up the adults to becoming more productive, by way of becoming reluctant to procrastination. This includes three posters, and a daily scheduler – both pretty effective deliveries of spreading propaganda.

Sent to attract interested agents, this would be their first impression.

This project never fully went through.

The company was named after his initals.